THE TOWER at BUKIT BINTANG

Standing tall at 180 feet in Bukit Bintang The Tower is the largest Solid State Engagement LED Screen in Malaysia.

The Tower carried some of the most talked about award-winning interactive digital campaigns during the Moving Minds Challenge project in January 2014. Global brands that participated included McDonalds, Castrol and Intel, and well-known ones like AmBank, Nando’s, Chatime, Genting, Threes & Tees and Malindo Air among others. The most touching non-commercial entity was the ‘Save the Turtles ‘campaign run for the NGO – Turtle Conservation Society. Some of these campaigns were also featured in the Cannes awards.

TOWERING ADVANTAGE

Not only is The Tower the biggest LED screen in Malaysia, it is also located in a heavily populated area in the heart of Kuala Lumpur. Thousands of people and cars pass through Bukit Bintang every day, plus, the screen can even be viewed from Times Square, a whopping 650 meters away. This increased visibility contributes to its wow factor, making The Tower one of the most spectacular constructions on Kuala Lumpur’s skyline.

The tower has the ability to turn Bukit Bintang into a virtual gaming floor with its unique engagement activities. The hustle and bustle comes to a standstill when one of our campaigns goes live on the big screen. From hundreds of people swiping on their smartphone to keep a giant ice-cream sundae from melting on screen to building the FIFA World Cup frenzy when thousands tweeted to keep their team’s giant flag flying high, The Tower has opened up endless engagement possibilities.

SPECIFICATIONS OF THE TOWER

THE PASSAGE at PAVILION

Located strategically at the Connection in Pavilion, Kuala Lumpur, The Passage is a large LED engagement screen that cannot be missed. The connection provides round-the-clock action for both tourists and working professionals with its vibrant and dynamic mix of bistros & bars, a fitness centre, karaoke, cinema and more.

Path to Unlimited Interaction Possibilities

The Passage has provided scores of Malaysians with their first augmented reality experience. During the FIFA World Cup 2014, we created a virtual penalty-kick game where participants would kick from a marker and watch a ball fly into the engagement screen.

Another campaign, designed for an emerging Malaysian diamond brand, saw participants attempting to catch virtual diamonds falling off the screen using a marker. This particular campaign was linked with a social media game, proof that even those not on location can interact with our screen.

The Passage’s eyeball-tracking ability records audience movement and interaction, giving us the intelligence to position a campaign to give any brand the most possible visibility and engagement.

SPECIFICATIONS OF THE PASSAGE

THE ARCH at FAHRENHEIT88

Located at the entrance of Fahrenheit 88, a hotspot for food & beverage and entertainment outlets, The Arch is a large LED engagement screen that attracts both passers-by and people going into the shopping mall. This screen can be linked to social media to enable a nationwide and even global audience to interact with it. It also has the ability to collect engagement intelligence using eyeball tracking. This raw data, which includes gender and age dispersion, can be interpreted to position your advertisement or campaign to appeal to a specific group.

Thou Shall Not Pass…Without Looking at The Arch

The Arch is so called because of its unique position above the entrance, which means people walk under it to get inside the shopping centre. This location gives The Arch a minimum audience of every single Fahrenheit 88 patron who uses this entrance, not to mention the hundreds of pedestrians who frequent the Bukit Bintang area.

We believe that there is no one-size-fits-all solution to increase every brand’s consumer engagement level. This is why our screen has augmented reality potential and social media integration along with the ability to collect moving intelligence. With these, we possess the tools and the creative mindset to boost the consumer engagement of any brand.

SPECIFICATIONS OF THE ARCH

THE TWINS at BUKIT BINTANG

The Twins are our latest entry of engagement screens in the Kuala Lumpur skyline. As the spectacular Tower’s popularity keeps rising, we realised the need for a new set of giant engagement screens that would complement it by standing directly opposite. The screen is integrated to social media feeds from Twitter, Facebook and other smart applications. It also provides digital advertising space where both screens reach up to 5.5 million passersby in a month at the Bukit Bintang square. It is a dynamic outdoor advertising avenue for brands to engage with consumers and give them that unique experience. This platform gives brands an opportunity to reach and connect with key audiences whether they are drivers, train passengers or pedestrians in a central location throughout the year.