Case Studies

Redemption by Penalty kick

Moving Walls Solutions

This was a real-time campaign for Tune Insurance developed in just 48 hours. We created a football-themed augmented reality game to give Malaysians their first opportunity to take a virtual penalty kick.

We invited industry players to Experience Digital Magic with The BrandLaureate and Moving Walls at Pullman Putrajaya. Here, we showcased including Moving Social Walls, Virtual Reality and Interactive Playground.

#PETRONASFormulaWin

Tweet to Unfurl

.An interactive tweet campaign  to celebrate "#PETRONASFormulaWin" was developed for Facebook, Twitter and Instagram interacting with our engagement screen in Pavilion.  It was complemented with various ground activities and prizes for selected tweets .

During the FIFA World Cup 2014, we created an integrated Social Media campaign to build a football-frenzy in Bukit Bintang. Fans used twitter to vote for their favourite team’s flag to be “unfurled” on the big screen.

Chatime Case Study

Castrol Case Study

The largest Chatime giveaway to date. We turned Bukit Bintang into one giant game-floor by challenging the audience to count the number of pearls dropping into a glass or the number of times “tea” was mentioned on The Tower screen.

We developed a mobile, multi-user football game displayed on our LED engagement screen for Castrol, official sponsor of the 2014 FIFA World Cup. This resulted in over 1000 gameplay sessions,.

Moving Minds Challenge

To commemorate the launch of The Tower, Malaysia’s largest solid-state LED engagement screen, we created the Moving Minds Challenge 2014. also known as the Brand Olympics.

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